Sainsbury's Investor Day Presentation Deck
Glossary of Terms
Term
Nectar first party data
Measurement & Attribution
Return on advertising spend
Shopper insights
Third party cookie
Digital media network capabilities
On-site
Off-site
ONectar360 2021
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Definition
The firsthand customer data collected when a Nectar customer scans their Nectar card with one of our
partner brands, either online or in-store. The data is permissioned, meaning the customer consents to
sharing this information with Nectar. The data provides information on customer behaviours which can be
used to personalise offers, marketing and advertising delivered to that customer.
The end-to-end measurement of an online campaign to show performance in terms of sales generated as a
result of running that activity.
Calculation used to measure the profitability and effectiveness of a campaign. It takes account of sales
generated, less the marketing investment in the campaign, to determine overall campaign success.
Customer insight derived from data generated through customers' interactions and spend with brands.
Third party cookies are small pieces of code that let companies track particular customers across the
internet and deliver personalised advertising. Due to the nature of cookies, it is likely that their usage will
reduce and disappear in the fullness of time. Without them, it's even more important to have strong first
party data that enables you to uniquely identify your customers.
The coming together of digital media assets across technology, channels and data to maximise growth in
the digital space.
For Nectar 360, this means leveraging our unique Nectar data asset, our owned channels (on-site), our
technological expertise, platforms and integrations with non-owned (off-site) channels, and our extensive
brand partnerships, to realise new growth and innovation in the digital arena.
Sainsbury's owned online sites (sainsburys.co.uk, argos.co.uk).
Websites that are outside of the Sainsbury's Group, for example YouTube or Facebook.
Sainsbury's nectar
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