Salvatore Ferragamo Results Presentation Deck
FY 2022
BUSINESS
UPDATE
To position the brand in contemporary luxury and gain relevance and scale, in May we
outlined a mid-term strategy built on four pillars: renew product, re-energize the brand,
leapfrog digital and enhance customer experience
• Product at the heart with Maximilian Davis as new Creative Director: successful debut
fashion show in September and delivery of capsule collection in November creating good
engagement with existing and new customers
Re-branding with a new logo and an iconic, distinctive red color
• Evolving communication by building communities and establishing a bold, clear creative
vision and tone of voice, providing impactful, digitally driven content
• Significant strengthening of digital capabilities through the agreement with Farfetch
Enhancing customer experience through refreshed stores and a powerful new window
display esthetic
• Human capital as key enabler with strong management team to lead in all geographies
and activities
• Progressed on ESG objectives and defined future strategy
FERRAGAMO
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