Snap Inc Investor Presentation Deck

Snap Inc. 1. Kantar (Millward Brown) Resonance Study April 2019. GOT HBO Ad HBO BRAND BUILDING In order to capitalize on the excitement of the series finale of Game of Thrones, HBO partnered with Snapchat to give fans a way to experience and share in their enthusiasm with friends. This incredible execution led to new user acquisition for HBO Now and a 10 point lift in both brand favorability and recommendation intent. A concurrent HBO Now campaign implemented our Snap Pixel to help drive high quality conversions, making Snapchat one of HBO's most performant acquisition channels of 2019. +10pt 1 Lift in Brand favorability ¹ Extremely high for a well-known brand +10pt Lift in recommendation intent¹ 19

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