Azerion Results Presentation Deck
Strategy delivery
Becoming the go-to-partner for advertisers for an easy-to-use,
competitively priced and brand-safe digital environment
Ad sales
Ad tech
Curated
Content
Premium
Games
azerion
Strategic priorities
Local expert teams that help our clients achieve results
Efficient and easy to use Platform
Creative proprietary ad formats
Grow exclusive publishers through monetisation services
Expand partnerships in our casual game distribution
Develop innovative business models connecting advertisers with
targeted audiences
Optimise our E-commerce business to strengthen relationship
with advertisers
Strengthened our position in the metaverse and offer an
extended value proposition to advertisers to connect with digital
audiences in innovative ways
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Q4 proof points
Highest direct sales results across the group, demonstrating the added value of
local teams working hand in hand with clients to successfully advertise to their
audiences
50%+ reduction in cost per ad request compared to Q4/21, due to optimisation of
computing resources on high-performing ads slots, increasing platform efficiency
Expanded integration with Google's demand-side platform, enabling Google's
Audience targeting and unlocking additional demand to Azerion's advertising
auction platform
Direct integration of Azerion's advertising platform with Amazon's demand side
platform
Entered high-growth digital audio, enabling audio ad formats across the platform
through the acquisition of Radionomy (Targetspot and Shoutcast)
Launched new product 'Azerion Fanzone', improving the way sports clubs engage
with their fan base in the digital space
Strengthened our position in the Metaverse by creating more partnerships with
brands such as DB Sports and successfully selling out a collection of 1,300 unique
rooms in Habbo X.View entire presentation