BAT Results Presentation Deck

Driven by Growing Interaction with New Categories 26.4% % of daily smokers interacting with New Categories 2019 35.0% 2.7% 5.2% 2022 2019 Established New Category Markets* All other Combustibles Markets 2022 7.9% 2019 Global Differing by New Category Market Maturity 12.2% 2022 Source: KANTAR Incidence Study and Consumer Survey across Top 42 markets at industry level. * New Category established markets where New Categories represent >25% of total nicotine consumers at industry level. BAT A BETTER TOMORROW 45

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