Imperial Brands Investor Day Presentation Deck

Africa: strong platform for future growth ● ● ● Reappraised as a platform for future growth Accounts c. 8% of operating profit Some further pricing potential Strong IMB brand portfolio Strong route to market in markets with leadership position Strong local manufacturing footprint 45 Capital Markets Day | 27 January 2021 IMB #1 in several sizeable markets* Algeria Morocco Ivory Coast Burkina Faso Madagascar IMB #1 29% 57% 76% 93% 98% IMB #2 ● ● ● IMPERIAL BRANDS Our new approach Leverage strong local and global brands to drive pricing Fill in gaps in price ladder Close remaining coverage gaps Increased ambition as future growth engine * Top 5 IMB African markets, FMC volume share, 2020 Source: Company Data

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