Snap Inc Investor Presentation Deck
Snap Inc.
Demonstrated Leadership in Augmented Reality
The Snap Camera drives visual communication
between Snapchatters, enabling the next
generation of computing
Our AR creator community is made up of
individuals from over 200 countries and
territories¹
250K+
Lens Creators have used Lens
Studio.¹
2.5M+
Lenses made by
our community.¹
250M+
Snapchatters engage with
AR per day on average.²
Snapchatters play with
AR Lenses
6B+ times
per day on average.²
AR builds consumer confidence
7 in 10
consumers
are interested in
using AR to interact with a
product before buying it.³
Returns are a $550B
problem, which AR can help fix.
AR-guided purchases led to a
25% decrease in returns.4
1 Snap Inc. internal data as of December 31, 2021.
2 Snap Inc. internal data Q2 2022.
3 2022 Global Ipsos Study commissioned by Snap Inc. | Base: Global consumers: 13-44 Smartphone users: n=24,758 | Thinking about what you can do using AR both now and in the future, how interested, if at all, are you in each of the following? 'Interacting with a product before buying it.'(NET: Very/
Somewhat interested).
4 ARInsider Article, "Does AR Really Reduce eCommerce Returns?"
16View entire presentation