Snap Inc Investor Presentation Deck

Snap Inc. High Penetration in Developed Markets We reach more 13-24 year-olds than Facebook or Instagram in the U.S., U.K., France, Canada, and Australia¹ 2. 90% of 13-24 year old U.S. population² That's more than Facebook, Instagram, and Messenger combined. ¹ 75% of 13-34 year old U.S. population ² 78M SNAPCHAT 75M INSTAGRAM U.S. 13-34 Reach ¹ 73M FACEBOOK 1. Based on estimated reach data from Snap Ads Manager and Facebook Ads Manager as of April 20, 2020. Snap and Facebook use different definitions and methodologies for estimating advertising reach on their respective platforms. Given the point-in-time data and differing methodologies, this comparison is illustrative and subject to change. Estimated advertising reach, location, and age data are subject to limitations. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool and https://www.facebook.com/business/help/1665333080167380?id=176276233019487 for more details. Data from Snap Ads Manager as of April 20, 2020. Percentages calculated by dividing addressable reach by relevant census figures. Addressable reach, location, and age data are subject to limitations. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. 7

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