BAT Results Presentation Deck

Activating commercial plans with glo -110bps Volume share HY23 vs FY22 19.6% LLL 3.8% 16.5% 2.4% H121** 18.2% 4.0% H122 ■glo share of THP glo share of Combustibles+THP glo volume share in key THP markets*** H123 ● ● ● BAT glo revenue up 10%* Activating commercial plans in highly competitive markets in Japan and Italy ● A BETTER TOMORROW Continued good momentum in key AME THP markets, including: Poland and Czech Republic ● Enhancing our innovation cadence Investing in new capabilities glo Hyper X2 Air launched in 9 markets. Further roll-outs planned in H2 Expanded geo footprint to 33 markets * Revenue growth at constant rates. See Appendix A2. ** Historical data presented on a top 9 markets basis as reported in 2021. *** Share of Combustibles + THP and THP volume. Across top 12 THP markets: Japan - CVS-BC, South Korea - CVS, Italy - Nielsen IQ, Greece - Nielsen IQ, Hungary - NDN, Kazakhstan - Nielsen IQ, Ukraine - Nielsen IQ, Poland - Nielsen IQ, Switzerland - IMS, Romania - Nielsen IQ, Malaysia - IPSOS, Czech Republic - Nielsen IQ. Top 12 markets (excl. Russia) by industry volume were adjusted in 2023, with more established THP markets Kazakhstan, Romania, Switzerland and Malaysia introduced and Russia removed in advance of the planned exit this year. As a result, H1'22 share has been rebased. The Top 12 account for c.70% of total industry THP volume in 2022. See Appendix A3. 28

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