Wix Investor Day Presentation Deck

Partners - long-term framework Partners Revenue Growth Creative Subscriptions Revenue Growth Business Solutions Revenue Growth GM% CS GM% BS Operating Expenses as % of Revenue FCF Margin Rule of 40 2019A 72% 53% 402% 74% 34% 63% 4% 2020A 2021A Analyst & Investor Day | May 2022 65% 46% 167% 63% 20% 102% (28%) 75% 58% 124% 52% 14% 108% (53%) 2022E 30-31% 28 - 30% 32-34% 55-56% 14-15% 96-99% (36)-(33)% 2023E 2024E 2025E 32-37% annually 32-34% annually 32-44% annually 62-73% 12 22-34% 65 -89% (27) - 1% Note: Gross margin and operating expenses are non-GAAP figures. We define "Rule of 40" as the total of revenue growth % and FCF margin 10 -33% Long-term ~20% 85%+ 35%+ <50% ~30% ~50% Wix

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