Adtheorent SPAC Presentation Deck
A Long History of Organic Growth
Revenue
Company
Founding
Employees
Adj. EBITDA
2012
Series A Financing
Verizon
Ventures
Confidential | Page 21
$11M
43
($3M)
2013
Evolution Towards
Omni-Channel
Video Exchange
Integrations +
Disney
67
$0.4M
2014
Rapid Scale
More than 11B bid requests
per day, introduced
automatic campaign
107
$4.8M
optimization
2015
$42M
HOME
Jehmen lehnen
H.I.G. Investment
Investment to support
organic growth initiatives
Capital One
H. I. G
141
$12.9M
2016
GROWTH PARTNERS
Microsoft
NYU
Walgreens
$83M
Expand
Guaranteed Pricing
Models
CPA, CPIV +
Arby's
▸ PNC
HIGHMARK
164
$14.3M
2017
PROGRESSIVE
WESTERN
UNION
WU
NORDSTROM
amazon
norwegian
esurance
Pfizer
176
$20.3M
2018
Operational Highlights
Launched Direct Access,
advanced predictive
creative, beta real-time
signals
$120M
MERCK
FIVE GUYS
Takeda
thrivent
IHOP
* Frost
Tuesday Morning
208
$27.2M
2019
Direct-to-Brand Sales
50% YOY Growth in Brand
Direct Revenue, launch
real-time signals
DR PEPPER
SNAPPLE***
SUN
PHARMA
AstraZeneca
bp
ADTHEORENTⓇ
ALDI
229
$27.4M
2020
$158M
abbvie
WHOLE
FOODS
UEST
NUTRITION
AMERICAN
CANCER
SOCIETY
waze
NOVARTIS TALBOTS
341
$30.6M
2021PView entire presentation