Snap Inc Results Presentation Deck

Business Highlights (Continued) We continue to invest in our camera and augmented reality platforms: On average, over 180 million Snapchatters engaged with augmented reality daily in Q2 2020. We've added new camera partners, such as PlantSnap, Dog Scanner, and Nutrition Scanner to provide more experiences for our community. We announced Voice Scan, which allows Snapchatters to activate AR Lenses with their voice. We announced Local Lenses, which enable shared and persistent AR experiences in much larger areas around the world. We launched music Lenses in Lens Explorer, a new category of Lenses that enable Snapchatters to add songs to their Lenses. We launched Dynamic Lenses, which allow developers to bring real-time information from their app into Snapchat Lenses. ● ● ● We strengthened our ad platform to drive improved outcomes for advertisers: We introduced Brand Profiles, which offer a permanent home for brands on Snapchat, and Snapchatters can currently subscribe to some of the world's largest brands, including Dior, Target, and Universal Pictures. ● ● ● We introduced First Commercial, which gives advertisers a way to reserve the initial Commercial a Snapchatter sees that day in their first Snapchat show session. To ensure advertisers can easily reach different audiences in Discover, we launched content bundles in Snap Select that allow brands to align their message with popular verticals like 'Sports', 'Entertainment', and 'News'. We have enabled app and web attribution for Commercials to help advertisers understand the impact that video on Snapchat has on any business. We launched Snap Focus, an online learning portal where advertisers can learn more about Snapchat's advertising solutions. 5

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