Asos Results Presentation Deck

2023 asos 01. Renewed commercial model ASOS is trialling new initiatives to increase long-term flexibility in the assortment Partner brands: Partner Fulfils Product available on ASOS platform but fulfilled directly by partner brands Benefits include: uwu Increased width / depth without inventory risk 8 Additional flexibility in longer lead categories (e.g. sportswear) Tech development to enable easier integration for new brands and better partner experience From 2 brands in the UK at launch in FY22 to 24 brands in the UK and EU today All sources: ASOS internal operational records For one key sportswear brand, Partner Fufils sales accounting for c.20% of sales mix in countries where we are live THE NORTH FACE 10 asos

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