Imperial Brands Investor Day Presentation Deck
Australia deep dive: growth initiatives to somewhat
reduce structural market decline
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#2 position in challenging market
environment
JOHN PLAYER
SPECIAL
RIVERSTONE
TOSECCE
PARKER
PS
SIMPSON
Highly regulated and heavily taxed
Low affordability due to consecutive accelerated
excise increases
Resulting in significant volume decline, growth of
illicit, and downtrading
35 Capital Markets Day | 27 January 2021
Challenging outlook with price increases only
partially offsetting volume decline
Imperial strong #2 with 33% share¹, over-indexing
in lower price points
1. Volume Share, 2020
Source: Imperial Internal Estimate
IMPERIAL
BRANDS
Example Levers
4 Maximise the potential of FCT category
Drive Growth in FCT
Review pricing and positioning of FCT portfolio
Potential new brand and product opportunities to
address consumer needs
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Implement series of pack innovations (e.g., packaging
innovation, smaller formats, etc.)View entire presentation