SmileDirectClub Investor Presentation Deck
SmileMaker Reduces Friction by Shortening the
Customer Acquisition Funnel
■
1-3
Weeks
Decreased Cost Per Lead and Time to Purchase
vs. Legacy Kits and Scans
Incremental Shipments Driven by More Efficient Lead Generation
Observed reduction in cost per lead in both Australia launch and U.S. pilot
launch
Assuming the same marketing spend, incremental leads result in more
revenue through SmileMaker versus a Smile Assessment at the same
conversion rate.
smile
DIRECT CLUB
Decreased Time to Purchase
Legacy Product
Website / App Store Visit
Complete
Smile Assessment
Complete
Kits & Scans
Buy
Aligners
1-3
Minutes
Buy moves
up the funnel
SmileMaker
Website / App Store Visit
Download Scan /
Draft Treatment Plan
Buy Aligners
Successful Pilot Launched in Australia,
With U.S. Rollout in 2023
Q4 2022
Q2 2023
H2 2023
Australia Launch
Decrease in Cost per Lead
U.S. Pilot Launch
Introduce SmileMaker within select
marketing platforms ahead of full
rollout
Continued U.S. Rollout &
Expansion
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