Imperial Brands Investor Day Presentation Deck

Market share losses across nearly all larger markets Share Change (%pts) IMB's FMC Market Share Change, Top 5 Markets, FY17-20 + 0.1%pts 23 | Capital Markets Day | 27 January 2021 - 2.3%pts - 1.0%pts NK - 1.3%pts - 0.9%pts IMPERIAL BRANDS Source: Imperial Internal Estimate Volume market share

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