Zegna Investor Day Presentation Deck

GROWING BRAND AWARENESS 17/05/22 Google 6 d Ermenegildo Zegna Group 2021 WECHAT FOLLOWER BASE GROWTH : +32% (VS. 2020) ZEGNA BRAND SEARCH ON GOOGLE PLATFORM: +129% (VS. PY) 2021 WEIBO TOTAL ENGAGEMENT GROWTH: +205% (VS. 2020) ZEGNA DOUYIN CHALLENGE 2021 2,5B VIEWS (JUST ON OUTDOOR CAPSULE) Source: Adobe Analytics. Media Platform, Google 72

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