Snap Inc Results Presentation Deck

Quarterly Average Revenue Per User (ARPU) (unaudited) Global $0.90 $0.24 $1.05 Q1'17 $1.17 $0.39 +34% Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Europe² $0.48 $1.53 +70% $0.66 $1.21 Q2'17 Q3'17 Q4'17 $1.40 $0.53 $0.66 Q1'18 Q2'18 North America¹ $1.81 $1.97 Q1'17 Q2'17 Q3'17 Rest of World $0.19 $2.17 $0.29 $0.30 +12% $2.75 Q4'17 +233% $0.56 $2.10 Q1'18 $0.58 $2.21 Q2'18 $0.96 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Global ARPU Increased 34% YoY We define ARPU as quarterly revenue divided by the average Daily Active Users. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. ¹North America includes Mexico and the Caribbean. ²Europe includes Russia and Turkey. 10

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