Asos Results Presentation Deck

© 2023 asos Phasing of Driving Change benefits and headwinds resulted in an adjusted EBIT loss in H1 FY23 £26m H1 FY22 H1 FY23 Adjusted EBIT Bridge vs H1 FY22 (£'m)¹ Volume >£180m D&A Headwinds Freight & duty >£100m (£69m) Driving H1 FY23 Change agenda ¹Excluding adjusting items totalling £203.1m in H1 FY23 (H1 FY22: £30.6m). Please see RNS for full breakdown ASOS internal operational records Headwinds X Headwinds and mitigating Driving Change agenda initiatives X Inflation across all cost lines - average of mid-single digit on total cost base Return rate normalisation annualising in May 2023 Supply chain inefficiencies from overstocking at beginning of the year - UK LCPU +16% Annualisation of incremental costs in FY22 Driving Change agenda Profit optimisation and cost saving measures across 78 workstreams H1 initiatives include supply chain cost savings (c.£27m), overhead savings (c.£12m) and marketing (c.£6m) 27 asos

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