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Asos Results Presentation Deck

BUSINESS UPDATE- ASOS REIMAGINED We undertook a reorganisation of the Commercial function in H1 to unlock CMD objectives O Key Principles Product-centric organisation Faster time to market Freedom within a framework Accelerated development of critical areas 1 2 3 4 6 Product 7 ASOS Design Womenswear ASOS Design Menswear Topshop/ Topman 5 Partner Brands Venture Brands Face + Body Sportswear Commercial Tomorrow Go-to-market 8 Wholesale 9 UK / ROW 10 US 11 EU Emerging channels 12 Emerging channels and disruptive innovation 32 asos

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