Oatly IPO Presentation Deck
PROVEN STRATEGY FOR GROWTH ACROSS GEOGRAPHIES, SALES CHANNELS, AND
PRODUCT CATEGORIES - FROM SPECIALTY TO MAINSTREAM
COSTA
BLUE HOTE
FOODSERVICE
Pizza
HEYTEA 喜茶
WOW
25%
2020 Revenue (1)
Our foodservice partnerships generate buzz,
increase awareness and drive pull-through
into the food retail and e-commerce
Successful, highly replicable proven strategy
that works across regions and is tailored to
local market structures
Notes:
1. Foodservice includes coffee and tea shops
2. Defined as "Other Revenue", includes e-commerce
Sainsbury's
TESCO
Kroger
WHOLE
FOODS
ICA
Wegmans
REWE
Walmart
O TARGET
METRO
FOOD RETAIL
我係到
soms BLEVEN FenllyPart
club
71%
2020 Revenue
PRINTING COPYING TMALL.COM
Our brand has found rapid success across multiple
retail sectors - natural, grocery, and mass
Halo effect of carrying a high demand brand brings
value to retail partners
Transforming the margin structure of a low-value
product category
amazon
JD.COM
Gocado
.
Alibaba
freshdirect
E-COMMERCE
Oatly.com
UCTS BATIBLE THE WAY
LY!
6-PACK
$32.00
4%
2020 Revenue (2)
High-performing e-commerce presence in
China and the U.K. with early growth in U.S.
Significant opportunity to grow online presence
through owned-DTC and 3rd party
Building deeper relationships with consumers
through a unique online experience
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