Remitly Results Presentation Deck slide image

Remitly Results Presentation Deck

3 Driving efficiencies in customer acquisition Note: "Customer Acquisition Cost" or "CAC" refers to direct marketing expenses deployed acquire new customers. Direct marketing expenses exclude experimental spend used to test new marketing channels, creative production expenses, endorser costs, customer research expenses, agency fees, personnel costs, or other fixed operating expenses that support the marketing team. The calculation of this metric may differ from other similarly titled metrics used by other companies, analysts, or investors. 10 August 2022 / © 2022 Remitly Inc. Key Drivers ● QoQ Customer Acquisition Cost (CAC) 1Q22 11% ● Disciplined focus on payback Elasticity testing 2Q22 ● Improved brand awareness Improved referral experience
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