Remitly Results Presentation Deck
3
Driving
efficiencies in
customer
acquisition
Note: "Customer Acquisition Cost" or "CAC" refers to direct
marketing expenses deployed acquire new customers.
Direct marketing expenses exclude experimental spend used
to test new marketing channels, creative production
expenses, endorser costs, customer research expenses,
agency fees, personnel costs, or other fixed operating
expenses that support the marketing team. The calculation
of this metric may differ from other similarly titled metrics
used by other companies, analysts, or investors.
10 August 2022 / © 2022 Remitly Inc.
Key Drivers
●
QoQ
Customer Acquisition
Cost (CAC)
1Q22
11%
● Disciplined focus on payback
Elasticity testing
2Q22
● Improved brand
awareness
Improved referral
experienceView entire presentation