HSBC Investor Day Presentation Deck

2022+ delivery through 4 strategic pillars Grow Target a new generation of 18-34 customers Make it easier for young people to get on the housing ladder Create simple, personalised unsecured lending journeys Establish a bold marketing strategy, driven by our purpose first direct - doubling customer base by 2026, reducing cost to serve, number 1 for customer service 11 Serve Retain position as the best bank for customer service in CMA rankings Offer customers more opportunities to service their relationship digitally Support customers dealing with financial difficulty or vulnerability Intro Protect our customers from financial fraud CMB WPB Amaze ◆ Become a digital innovation centre Deliver fast, easy, digital customer experiences Support customers in achieving their financial goals through hyper personalisation Ensure our bank is digitally resilient and secure 回 COO Finance ③ People Be an externally recognised employer of choice Risk Drive a purpose-led organisation, built around what matters to our people Inspire a fun and inclusive culture where the best want to work Help colleagues develop future skills 42

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