Olaplex Investor Presentation Deck
OLAPLEX'S CLEAR COMPETITIVE ADVANTAGES
Key Differentiators
Products that really work
Powerful innovation platform
One of a kind engaged community
Channel harmony
Focused and disciplined organization
Results
90%+ of Consumers
indicate OLAPLEX makes their hair healthier
Track record of successful launches of
Incremental products
#1
Differentiated consumer proposition rooted in patented, potent and proven performance
-35%
follower count on Instagram versus similar brands¹
Strong R&D capabilities and defined
new product pipeline
Proven ability to innovate and launch highly incremental new products
Future
of work model
of consumers were referred from stylists
> 3.5
different OLAPLEX products purchased by the avg. consumer
Engaged community of stylists and consumer who serve as champions of the brand
8
230K
stylists engaged in OLAPLEX social media communities
Source(s): Company Management, Olaplex Consumer Hair Care Survey Apr-2021 1 Based on data from Global Cosmetics Industry.
-50%
of people who purchase online also
bought from retail
Digitally driven go-to-market strategy centered around stylists
Minimal
capital requirements
Culture of investment discipline and curated assortment
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