BAT Results Presentation Deck

U.S. commercial plans driving combustibles stabilisation; BAT Continued strong Vuse performance BAT volume share of premium stabilising 43.6% Share of premium (May'23 v Jan'23) Newport +100bps NAS +30bps 44.1% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2022 2023 2023 2023 2023 2023 ● ● ● Our commercial plans are starting to work Growing premium share Newport and Natural American Spirit - key drivers Strong performance from Lucky Strike • now >3% national share ● ● A BETTER TOMORROW Vuse revenue* up +23% • Vuse value share leadership** at 47% Leader in 36 states** ● Adj. operating margin*** expansion +280bps Increasing Vuse profitability Efficiency saving initiatives ● Financial growth H1'23 versus H1'22. Share growth versus FY22. * On a constant rate basis. See Appendix A2. ** Vuse value share of total Vapour. Source: U.S. Marlin. See Appendix A3. *** On an adjusted, constant rate basis. See Appendices A1 & A2. 33

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