Kroger Mergers and Acquisitions Presentation Deck
Personalization: Data, Personalization and Loyalty Program
Benefit Customers
Loyalty & core retail growth:
~85 million households
One of the most comprehensive first-
party data repositories in the food and
retail space
Compelling retail loyalty program
More relevant recommendations and
promotions across price points
Promotes healthier lifestyles
Unmatched personalized experience
saves customers time and money
Kroger
Albertsons
Companies
Stronger data
& analytics
4'
Way
WIL
Kroger
96% of transactions
linked to a specific
household with
pe
nalized
engagement
and offers
boost
i& VIS
Expanded loyalty
proposition with paid
membership
+
Albertsons
Companies
for U
31 million loyalty members
fresh
pass
Free delivery and exclusive
perks with paid
membership
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