Wix Results Presentation Deck

Increasing Monetization of User Cohorts Cumulative Bookings from Q1 User Cohorts ($ Millions) Innovation and product offering enhancements driving higher monetization and sustained user cohort bookings growth $210 12 $180 $150 $120 $90 $60 $40 $30 $0 Note: Data as of June 30, 2022. Excludes bookings from users coming from the Wix Logo Maker funnel, or collections from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. Company Overview | Second Quarter 2022 Q1'10 $109 $149 •Q1'11 $179 Q1'12 $206 $206 Q1'13 -Q1'14 -Q1'15 $189 -Q1'16 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 $168 Q1'17 $164 Q1'18 Q1'22 user cohort cumulative bookings in the first two quarters was ~4% higher than that of the Q1'19 cohort (last quarter without COVID impact) in its first two quarters despite a smaller number of users in the Q1'22 cohort as a result of muted demand as well as FX headwinds $120 $59 Q1'19 -Q1'20 $48 Q1'21 Q1'22 $34 WIX

View entire presentation