Meyer Burger Investor Presentation
VALUE-ORIENTED SEGMENT STRATEGY IN
SELECTED MARKETS
Meyer Burger will focus its PV cell and module sales activities on the following segments and markets:
Segments
1
Rooftop (residential and small
commercial)
2 Utility-scale¹
Targeted segments:
.
•
Rooftop (premium segment): Customers value Meyer Burger
technology for its high performance, quality and aesthetics
Utility-scale: Advantages of Meyer Burger technology are recognized
in this very price sensitive segment, because they enable lower
electricity generation costs (LCOE) compared to standard technology2
Focus markets
MEYER BURGER
Focus markets: Europe, U.S., Australia,
Japan
Decent market size
•
Price premium is achievable and
accepted by market participants
1) May include large commercial segment to the extent that price differentiation is possible; 2) Solar leasing companies also primarily driven by
LCOE considerations for residential and small commercial
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