Meyer Burger Investor Presentation slide image

Meyer Burger Investor Presentation

VALUE-ORIENTED SEGMENT STRATEGY IN SELECTED MARKETS Meyer Burger will focus its PV cell and module sales activities on the following segments and markets: Segments 1 Rooftop (residential and small commercial) 2 Utility-scale¹ Targeted segments: . • Rooftop (premium segment): Customers value Meyer Burger technology for its high performance, quality and aesthetics Utility-scale: Advantages of Meyer Burger technology are recognized in this very price sensitive segment, because they enable lower electricity generation costs (LCOE) compared to standard technology2 Focus markets MEYER BURGER Focus markets: Europe, U.S., Australia, Japan Decent market size • Price premium is achievable and accepted by market participants 1) May include large commercial segment to the extent that price differentiation is possible; 2) Solar leasing companies also primarily driven by LCOE considerations for residential and small commercial 14 O Meyer Burger
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