SmileDirectClub Investor Presentation Deck
3 Leading orthodontic telehealth franchise
Customers continue to choose SDC - now with even more
options.
Credibility
1.8M customers
treated, with a
brand at scale they
love
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Orthodontists have traditionally purchased invisible aligners from a wholesaler or manufacturer, marked up the cost
and then sold them to consumers for $5,000-$8,000. SDC's proprietary telehealth platform offers consumers the
ability to get the same clinically safe and effective treatment, but without the markup.
Ś
Treatment plan is tailored
using proprietary telehealth
platform
All doctors have 4+ years of
aligner experience
100% of aligners are made in
FDA registered and ISO
certified 3D printing facility
in Tennessee
smile
DIRECT
CLUB
Certainty
Customers enjoy a
new smile in as
little as 4 - 6
months
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Efficacy of teleorthodontic
treatment with clear aligners
validated by clinical
research
Customers can start seeing
results in as little as 60 days,
and they can be certain in
their outcome
All smiles come with a
lifetime smile guarantee
Better oral hygiene -
customers can brush and
floss without brackets in the
way
Deliver all aligners and
retainers directly to the
customer, upfront
Laser-cut aligners
look and feel better
than ever
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Comfort
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ComfortSense is a unique
soft, medium, firm plastic,
which provides for more
gradual movements and a
more comfortable fit
Smooth edges and a
custom-shaped aligner
means less overlap and
irritation of the gumline
Matte finish gives aligners a
natural look
No buttons, attachments, or
IPR
Two ways to wear aligners:
22 hours a day, or 10
continuous hours only at
night
In-office visits
optional with three
ways to get started
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Convenience
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Customers use the
telehealth platform for face-
to-face remote check-ins
with their doctor
Customers get started
at SmileShops, partner
dental locations, or at home
using an impression kit
All aligners arrive up front -
customers never wait on
their next set
Experienced dental team is
available 24/7 via text, video
chat, email or phone
Customers use the app to
track and manage their
entire treatment
SDC aligners cost
as little as $3/day
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Cost
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Two ways for customers to
pay: one single payment or
monthly over 26 months
100% approval on financing,
no credit check, no
paperwork
In network with most major
health insurers
Customers can use HSA,
FSA, and CareCredit funds
All aligner touch-ups are
included
Whitening is included
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