Asos Results Presentation Deck

© 2023 asos 01. Renewed commercial model Accelerated change in buying and merchandising resulting in a more curated customer offer and more efficient stock management Opportunity Improved Fashionability and flexibility of range More efficient stock management ¹Adjusted gross margin in H1 FY23 of 42.9%, vs. H1 FY22 43.1% All sources: ASOS internal operational records What we've achieved Maintained gross margin¹ in the face of headwinds Progress on stock (-9% vs plan of -5% on FY22) Extracted c.90% of stock identified for write off Central merchandise planning team created Decisive action taken to lower SS23 and AW24 intake 7

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