Taboola Investor Presentation Deck

HISTORICAL REVENUES & EX-TAC GROSS PROFIT¹ (REPORTED BASIS) Gross Revenue $336 64.3% 37.3% 20.0% 20.3% Tabocia $552 $758 $909 $1,094 8.7% 15.9% 1.7% $1,189 $1,378 $1,401 2015A 2016A 2017A 2018A 2019A 2020A 2021A (1) Non-GAAP measure, see appendix for reconciliation to GAAP 2022A YoY growth ex-TAC Gross Profit $63 96.8% 72.6% 31.8% $124 $214 $282 ex-TAC Revenue Margin 5.0% $296 29.1% 35.9% $382 $519 2015A 2016A 2017A 2018A 2019A 2020A 2021A 18.8% 22.5% 28.2% 9.8% $570 2022A 31.0% 27.0% 32.1% 37.7% 40.7% 48

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