Crocs Investor Presentation Deck

● DTC WILL BE LED BY E-COMMERCE GROWTH & OUTLETS E-commerce: Drive elevated consumer experience and more effective digital marketing Investment in people and technologies to execute e-commerce growth roadmap Marketplaces: Expand direct participation in leading global marketplaces - Controlling and elevating brand representation Retail: Prioritize outlet as growth vehicle Outlet merchandising strategy has been repositioned to majority "Built for Outlet" assortments Focus on the Americas, plus key outlet centers in Europe, Japan, and China crocs™ Americas Asia ΕΜΕΑ Total DTC Comps 2019 21.0% 5.6% 13.3% 16.0% 13

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