Olaplex Investor Presentation Deck

OUR SYNERGISTIC OMNICHANNEL MODEL DRIVES CONSUMER ENGAGEMENT Reaffirmation DTC Consumer Insights Strategic Revenue Replenishment Launched in 118 OLAPLEX Mutually reinforcing omnichannel distribution strategy Prominence SPECIALTY Brand Awareness Brand Building Launched in Brand Equity Experts 18 Education Advocacy PRO Brand Credibility Brand Champions Launched in 14 11 SEPHORA Select partners include: Professional BG beauty systems Specialty Retail and Retail.com SPACENK APOTHECARY LONDON OSalonCentric OLAPLEX.com DOUGLAS (ULTA Owned Online and Pure-Play amazon OLAPLEX

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