Playboy Investor Conference Presentation Deck
PLAYBOY 2020
12
Our Revenue Models
We generate revenue through three monetization models which cut across our
reportable segments.¹
Direct Sales &
Subscriptions
Royalty-Based Revenue
Third Party Retail Sales
• Sexual Wellness direct commerce AOV in first half of 2020 was $72
Digital subscription offerings reach more than 100k paying subscribers
.
Direct sales digital commerce channels include yandy.com, playboy.com,
pleasureforall.com
●
~$400M of forward-booked contracted cashflows through 2029
~80% gross margin business; 95% historical renewal rate
Strategy to augment direct sales with 3rd party retail to expand points of
sale, raise brand awareness, and gain consumer insights
Revenue in 2020 includes sales of lingerie and costumes fulfilled by
Amazon, late Fall roll-out of owned sexual wellness products at major US
retailers
1. See second page of Appendix
2. Numbers exclude $1.5M of 2020 legacy revenue from businesses that have been discontinued in 2020
2020E Revenue²
$67.6M
$66.6M
$1.3MView entire presentation