Azerion Investor Presentation Deck
Vertical integration maximizes efficiency for all parties
Illustrative allocation of highly intermediated ad spend vs. Azerion's model
Traditional ad spend value chain
Each
intermediary
takes out
~5-10%¹
DSP
SSP
User data
Fraud detection
Viewability tracking
Brand safety tracking
Business intelligence software
Ad serving
Dynamic Creative
Identity management
Digital publishers receive...
Fragmented,
complex market
azerion
Azerion places ad on 3rd party content
azerion
More efficient,
retaining value and
sharing it with our
clients
Digital publishers can
receive larger share
We act as an efficient
one-stop shop
(1) Management estimates.
3
Azerion places ad on own content
Buying efficiency for
advertisers/agencies
azerion
More revenues in
our ecosystem
Optimized for advertisers, publishers
and Azerion
1
I
I
I
T
I
1
Azerion creates a win-win-win proposition:
3
Digital publishers win: more revenues
and more engagement
Azerion wins: higher margin and higher
customer retention
Advertisers win: less revenue leakage
of ad spend and increased buyer
efficiency
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