Codere SPAC Presentation Deck
Glossary
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DD 3
Acquisition Corp. II
Gross Gaming Revenue (GGR): Gross dollar value of wagers less player wins
Net Gaming Revenue (NGR): GGR less player bonuses / promotional bets
First Time Depositor (FTD): New players who make a deposit for the first time during a given period
Conversion Rate: Number of FTDs in a given period divided by the number of new player registrations during the period
Monthly Active Players: Number of customers who placed a wager in a given month
Lifetime Value (LTV): The average amount of NGR generated per FTD (based on all FTDs acquired in a given period) in the first 5 years following acquisition
Cost Per Acquisition (CPA): ATL, BTL and retail affiliate program marketing investment during a given period divided by number of FTDs acquired during the period
Above the Line (ATL): Marketing investment to acquire customers through traditional media resources (TV, radio, print, etc.)
Below the Line (BTL): Marketing investment to acquire customers through digital channels (pay-per-click campaigns,
search engine optimization, Google search, social media platforms, online affiliates, etc.)
Omnichannel Players: Existing Codere Group registered retail customers who are then converted to online
Pure Online Players: Codere Online customers who were not previously registered through a Codere Group retail location
Core Markets: Markets in which Codere Online is currently operating or expects a near-term launch (Mexico, Colombia, Panama, City of Buenos Aires, Spain, Italy)
Expansion Markets: Currently unregulated markets in which Codere Online does not yet have an existing presence (Brazil, Chile, Peru, Puerto Rico, Uruguay, and
Argentina excluding City of Buenos Aires)
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