WPP Investor Day Presentation Deck

COVID IS ACCELERATING EXISTING TRENDS 1 Growing importance of purpose and reputation 2 Technology reshaping old consumer models mass media, bricks & mortar - with new expectations of personalisation & immediacy - X 3 Collision of communications, content and commerce, powered by data and technology 4 CMOS are becoming Chief Growth Officers requiring new skills and support m 5 Marketing value chain is evolving with disruptive entrants and operating models WPP 23

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