Lindblad Investor Presentation Deck
Lindblad
Expeditions
Explosive Peloton / Spin Class Growth is Accelerating
Popularity of Cycling
Cycling-based workout
growth is increasing
demand for cycling
experiences
Source: Peloton investor materials
123
168
Connected Fitness Subscriptions
217
245
CAGR 107%
Current Penetration:
approximately 4% of SAM, represented by
577,000 Connected Fitness Products
276
362
457
511
92m
67m
52m
14
562
712
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020 2020
886
1,091
Peloton Demographic
Households aged 18-70
and $50k+ total income
Total Workouts
CAGR 213%
5,902 6.223 7.069
Peloton TAM:
Households open to a subscription
fitness that could be interested in
purchasing a product from Peloton
either day or in the future
9,336
17,988 17,759
Peloton Interest:
Households that express interest in learning
more about at least one Peloton product
without seeing price
DUVINE
CYCLING ADVENTURE CO.
Peloton Connected Fitness Products SAM:
Interest in Peloton Connected Fitness Products
in current fitness verticals and price points
19,200
2,501 3,231
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 04
2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 2020 2020
24,300
44,200
76,800
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