Blackwells Capital Activist Presentation Deck slide image

Blackwells Capital Activist Presentation Deck

■ C WE BELIEVE PELOTON'S SEARCH PROCESS WAS RUSHED AND DRIVEN BY INSIDERS "McCarthy jumped to the top of the headhunters' list when he was introduced to the board by TCV, one of the company's earliest investors." 1 Barry McCarthy, Peloton's new CEO, is a long-time business associate of Peloton director Jay Hoag, having served as an executive at Netflix (where Mr. Hoag has served as a director for more than two decades) and as an advisor to Mr. Hoag's venture capital firm "Today's leadership changes are the culmination of a succession planning process that the Board and John have worked on together over the last several months. "2 - Karen Boone, Peloton's Lead Independent Director Peloton Press Release, February 8, 2022 BW BLACKWELLS CAPITAL FT FINANCIAL TIMES ▪ While the Company's press release announcing Mr. McCarthy's appointment stated that the Board ran a thorough succession planning process over the last "several months,"1 media reports indicate that Jay Hoag and TCV effectively hand-picked Mr. McCarthy and promoted his appointment from within the Board³ How did you get the job [as Peloton's CEO]? "It was a shotgun marriage. I was retired and just managing private investments and playing a lot of golf... I reached out to TCV and said: 'Hey, Coach, put me in."3 - Barry McCarthy in an interview with Andrew Ross Sorkin (1) Source: Andrew Edgecliffe-Johnson and Patrick McGee, "Inside Peloton's epic run of bungled calls and bad luck," Financial Times, February 17, 2022. (2) Source: Peloton Press Release, February 8, 2022. (3) Source: Andrew Ross Sorkin and Lauren Hirsch, "Peloton's New C.E.O. on the Tough Road Ahead," The New York Times, February 19, 2022. 16
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