Asos Results Presentation Deck

© 2022 asos Driving Change, Now The UK, our core operation, delivered a good performance (+7%) supported by our curated offer, differential visual language and strong KPIs Strong Topshop performance (+105%) reinforcing revenue growth in the UK, US and EU ▲ Clear CEO diagnostic of the issues ASOS faces with strong plans to address ▲ Over the next 12 months ASOS will deliver on four key actions to navigate the current uncertain macroeconomic backdrop focused on: Renewing our commercial model and improving our inventory management Simplifying and reducing our cost profile Ensuring a robust and flexible balance sheet ■ ■ ■ ▪ Refreshing our culture and our leadership team ▲ In parallel, we have launched a comprehensive review of ASOS' capital allocation across markets, of our customer acquisition channels, and of our end-to-end operations We have proactively agreed significant financial flexibility ▲ We expect to make a non-cash stock write-off of c.£100m to £130m, under our new commercial model, to reduce cost and complexity in FY23 3 asos

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