Wix Investor Presentation Deck
Increasing Monetization of User Cohorts
Cumulative Bookings from Q1 User Cohorts ($ Millions)
Innovation and product offering enhancements
driving higher monetization and sustained user
cohort bookings growth
The new Q1'23 user cohort generated more
bookings on a smaller base in its first quarter
compared to the Q1'22 cohort, driven by
these new users reflecting higher intent to
build and succeed on Wix.
Note: Data as of June 30, 2023. Excludes bookings from users coming
from the Wix Logo Maker funnel and bookings from DeviantArt, Wix
Answers, or recent acquisitions.
Company Overview | Second Quarter 2023
Q1'10 Q1'11 Q1'12 Q1'13
$270
$240
$210
$180
$150
$120
$90
$60
$30
$0
$43
$88
$166
Q1'14 Q1'15 Q1'16 Q1'17 Q1'18 Q1'19
$197
$224
$246
$242
$218
Q1'20
$191
Q1'21 Q1'22 Q1'23
$184
$134
$65
$54
$38
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