Wix Results Presentation Deck

● ● - 3- ● Registered Users increased 5.0 million during the quarter, bringing our total user base to 97.4 million as of the end of Q4 Premium Subscriptions increased 39% year over year to 2.5 million. We added 171,000 net premium subscriptions during the quarter Conversion of new registered users to paid subscriptions during the quarter improved once again during Q4 and reached a new all-time high. The continued improvement in conversion is a result of ongoing enhancements to Wix ADI, our editor platform, and the improved functionality of our Wix OS Collections per new annual subscription in the US increased for the fourth consecutive quarter to $153, and we exited 2016 with collections per new subscription $21 higher than at the end of 2015. This increase was mainly due to a higher mix of subscriptions for higher-tiered packages and those with a vertical application, as well as increasing App Market purchases Added more new vertical application subscriptions during Q4 than in any quarter to date: The percent of new subscriptions with a vertical application attached continues to increase, highlighted by 15% of our net subscriptions in Q4 coming from e-commerce subscriptions. Growth of e-commerce and other transaction-enabled subscriptions continues to exceed our overall subscriptions growth, underscoring our broad reach with all many types of small businesses. We ended Q4 with 332,000 e-commerce subscriptions. Positive trends continue with Wix ADI: We have made enhancements to Wix ADI since it launched and remain very excited by the trends we are seeing and its positive impact on our conversion and vertical application adoption. WIX.com

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