Wix Investor Day Presentation Deck

Continuing To Drive Leverage In The Model Non-GAAP Gross margin (% of revenue) R&D (% of collections) S&M (% of collections) G&A (% of collections) FCF margin (% of collections) 2015 83% 28% 48% 6% 6% 2016 85% 26% 44% 6% 11% 2017 85% 25% 40% 7% 15% 2018E 80% 35-36% 15-16% Note: Reconciliations from Non-GAAP to GAAP figures are available in the appendix. Gross margin % decrease due to Google accounting change Target Model (Steady State) 80-82% 18-20% 28-30% 6-7% 30% 144

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