Snap Inc Results Presentation Deck
YoY
Change
Revenue and Average Daily Active Users (DAU)
(in millions)
REVENUE
$825
2017
104%
$1,180
2018
43%
~5x growth in revenue
$1,716
2019
45%
$2,507
2020
46%
$4,117
2021
64%
AVERAGE DAILY ACTIVE USERS ¹
(UNAUDITED)
YoY
Change
176
2017
22%
3 consecutive years of accelerating DAU growth
188
2018
7%
205
REVENUE INCREASED 64% YOY TO $4.1 BILLION
DAU INCREASED 22% YOY TO 300 MILLION
2019
9%
245
2020
19%
300
2021
'We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that
quarter and dividing that sum by the number of days in that quarter. Average Daily Active Users in this slide is presented as annual DAU, calculated as the average of each quarterly DAU.
Numbers throughout presentation may not foot due to rounding.
22%
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