Imperial Brands Results Presentation Deck

Improving Share Trajectory in Priority Markets SHARPER FOCUS BEGINS TO ARREST LONG-TERM SHARE DECLINES PRIORITY MARKET AVERAGE SHARE PERFORMANCE* FY17 14 (15)bps (25)bps (66)bps FY16 FY18 6 Full Year Results | 16 November 2021 FY19 (22)bps FY20 (17)bps FY21 (2)bps +15bps 0€ NK * 12 month share A +20 bps -50 bps +20 bps +10 bps IMPERIAL BRANDS -120 bps 个 ↓ 个个 → *MAT weighted average market share growth of priority markets; consistent market size

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