BAT Results Presentation Deck
Our transformation accelerated
A BETTER
TOMORROW™
To reduce the
health impact
of our business^
BAT
✓ Actively encouraging smokers to switch to our
reduced risk products^
A BETTER TOMORROW
51% New Category revenue growth"
✔ Adding 4.8m adult consumers of non-combustible
products** to reach 18.3m
On track for our £5bn New Category revenue and
profitability by 2025*
Built a >£2bn New Category revenue business
New Category losses reduced for the first time by
c.£100m (c.10%)
***
^Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. * At constant rates. See Appendix A2. ** See Appendix A6. *** Profitability at category
contribution level: Profit from the sales of brands after deduction of directly attributable costs (including marketing) and before allocation of overheads.
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