Faraday Future Investor Presentation Deck
1 A Unique Value Proposition Delivering Differentiated Brand Positioning...
- Differentiated premium brand positioning
FF products designed for different vehicle segments, sharing common
brand DNA
- Modern design: styling and interior materials
- Superior driving experience: leading power and performance
- Personalized user experience: space, comfort and connectivity
FF brand DNA will be established via FF 91 series and carried over to FF
81 and FF 71 series (subject to future financing)
FF has a highly differentiated product offering in its segment
(1)
Illustrative and not intended to be comprehensive.
Ⓒ2022 FARADAY FUTURE
7
Brand perception of select premium EV and traditional brands (1)
Innovative
LAMBORGHIN
Racing-
Inspired
polestar
MASERATI
PORSCHE
LLLL
BM
W
OOOO
ASTON MARTIN
RIVIAN
T
TESLA
LAND-
-ROVER
JAGUAR
Traditional
LUCID
NIO
O
Mercedes-Benz
FF 91 establishes a premium brand with optionality to address multiple vehicle segments through future models
RANGE
ROVER
A
Luxurious
B
BENTLEY
ROLLS
R
ROYCE
PROPRIETARY AND CONFIDENTIALView entire presentation