Taboola Investor Presentation Deck

4 PLATFORM ADVANTAGE DRIVEN BY INVESTMENT IN TECHNOLOGY CAPABILITIES NOT AVAILABLE FROM OUR COMPETITORS Taboola PUBLISHER PLATFORM COMPREHENSIVE COMPREHENSIVE ADVERTISER PLATFORM Publisher Strategy UX Al Controls. Analytics Code-on-Page Marketing Objective Ad Experience AI Brand Safety Audiences & Targeting Analytics Channels Code-on Page Organic Engagement Feed Awareness Next Up Native Placements Audience Development. Algo Editorial Controls Formats - Capture Attention Pre-Bid Controls Contextual Self-Service Explore More Native Placements Website Traffic Subscription Video Slider E-Commerce Video Reel Personalized Recommendation Engine Ad Content Review Taboola Newsroom Analytics / Insights / Reporting Readership Data Engagement Environmental & Experience Controls Advertiser 1st Party Managed Taboola Ads (Insights & Reporting) Readership Data Taboola Ads Reco Reel Ad Controls Lead Generation SmartBid "Dimensions" Taboola News Formats-Drive Customer Action Pub Direct Ad Demand Purchase Intent Data Custom Homepage 4U Purchase Measurement & Verification Tools Programmatic Purchase Intent Data

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