Adtheorent SPAC Presentation Deck
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Client Case Study - Fortune 500 Insurance Brand
Situation and Solution
Situation: Client sought to drive new prospects to complete an online
insurance quote at an efficient rate, looking to capitalize on the
increase in video consumption during the COVID-19 Pandemic
Solution: AdTheorent ran pre-roll video across all devices to increase
awareness among new prospects with a final goal of driving these users
to complete a quote submission online. AdTheorent developed custom
machine learning models that predictively scored every impression
opportunity in real-time for the likelihood of driving the intended action
Key Highlights
• AdTheorent drove online quote submissions utilizing cross-device
video advertising
$1.80 Cost per Action
$7.67 Cost per Incremental
Action, 13X more efficient
than client benchmarks
Confidential | Page 42
60% Video Completion Rate
Visibility into $14M+ of
Revenue for 2021
Note: For illustrative purposes only, may not represent a typical case.
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100%
$100 ICPA Client Performance Target
2017
CPA
Brand Revenue Spend Over Time
5281%
$7.67 ICPA
Cumulative iCPA
203%
2018
Revenue CAGR: 275%
3302%
ADTHEORENTⓇ
2019
2020View entire presentation