a16z Podcast Market Overview

Despite these issues, podcasts command a premium CPM of $25-50 (based on downloads) because they work Due to poor analytics around listeners, podcast ads are typically priced on a CPM basis based on the # of downloads per episode O In 2017, Apple began to give creators analytics around aggregated, anonymized performance data--# of plays, which parts they listen to, skip, and when they drop off. Previously, Apple just provided data on the number of downloads per episode CPM: Rates can range from $25 to $50, and the highest performing shows can cost even more © 2019 - Andreessen Horowitz 49

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